Our Story

At Snugra, we believe true beauty begins with comfort –- and sophistication lives in the details.
Born from a passion for creating elegant homewear that blends style with serenity, Snugra was founded to redefine how women feel at home. Every thread, every cut, and every color is thoughtfully chosen to celebrate confidence, grace, and effortless sophistication.

Our name, Snugra — inspired by the words snug and aura -- represents warmth that glows from within. We design each piece to make you feel beautifully yourself: soft, feminine, and naturally radiant. Whether you’re unwinding after a long day or preparing for a quiet morning, Snugra wraps you in a touch of luxury that feels as good as it looks.

Snugra - Sophistication in Every Detail.